I spent my Sunday night sitting in my room, cranking out a research paper and listening in on the Oscars, one of my favorite nights of the year that reminds me how much I love movies and how unfortunate my crazy-busy life is that I can’t see all the nominees.
When The Cove won best documentary I whipped myself towards the T.V. and felt overwhelmingly happy, like I vicariously helped this incredible film receive the international recognition it deserved and increased awareness for its cause.
When Wendy Cohen, Participant Media’s Manager of Community and Alliances, visited our class a few, she discussed the production houses ultimate goal of creating films that create social awareness and inspire individuals to take action through their online communities at takepart.com.
While Participant Media is effectively marketing communities around issues that support its films, who knows if these communities will be sustainable after the lifespan of the film. The Oscars “text dolphin” stunt was a perfect example of Participant Media’s somewhat reciprocal relationship between its films and its social causes.

I’m glad you had an opportunity to watch the Oscar’s! I thought the best actor and best actress awards/tribute was so much more emphasized than best picture. I guess time just wasn’t allotted correctly. However, I thought Sandra Bullock’s speech was great!
I feel your sentiments on the busy schedule.
Unfortunately, the camera pull out before one of the winners was able to display the sign. I guess ABC was afraid of the controversy. By the way, I do like the film, but I was pushing for “Which Way Home”, a very powerful film about undocumented children.